Software kings' "e" fix

Article Abstract:

Enterprise resource planning (ERP) software companies are hopeful that electronic commerce will boost decreasing profits. Australia's leading software companies are restructuring and diversifying product lines to include integrated business applications to complement ERP offerings. Vendors have added supply-chain management and sales-directed electronic business applications to traditional offerings. Increased vendor revenue depends on client willingness to buy such applications.

Prepackaged software, Statistical Data Included, Management, Planning, Computer software industry, Software industry, Suites (Software), Electronic commerce, E-commerce, Information systems, Enterprise resource planning

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Little but loud: being small should be no obstacle to effective marketing-you just has to be creative

Article Abstract:

Several companies believe that the 'Yellow Pages' is the beginning and end of marketing. In 1992, in Brisbane, Dean Merlot displayed that even small companies can have creative and effective advertising and marketing strategies, such as buying 100 branded T-shirts for his best customers, which cost him a lot of money.

Marketing procedures, Small Business, Marketing, Company marketing practices, Strategic planning (Business), Customer relations, SOHO

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Hutchison's big gamble

Article Abstract:

Hutchison Telecoms is preparing to launch third-generation mobile services in Australia despite low user demand. The service, branded "3," will allow subscribers to make video calls. Analysts believe that launching the service is a risk for Hutchison and investment ratings are not strong.

COMMUNICATION, Communications, Broadcasting and Telecommunications, Services development, Evaluation, Product development, Telecommunications services industry, Telecommunications industry, Communications industry, Company service development, Service development, Hutchison Telecommunications (Australia) Ltd.

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