Sony is close to U.S. debut for home PCs

Article Abstract:

Sony may reveal the specifics of its long anticipated entry into the US home PC market at the 1996 Comdex computer show. The Japanese consumer electronic giant is not expected to have products on shelves before Christmas, however, and is not expected to compete in the office computer market. The success of Sony PCs is uncertain due to an impacted US PC market where margins are tight, competition is fierce and players hope to survive an impending selection to enjoy times of greater profit ahead. In Sony's favor are its formidable name recognition, attractive design style, established distribution channels in consumer retail outlets and a potential cost advantage resulting from their US factories that already produce PC components.

Microcomputers, Sony Corp., Company business planning, Home Computer Market

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IBM to launch two PC units in new markets

Article Abstract:

IBM intends to create two new subsidiaries, one for developing high-end machines with the new PowerPC processor, and the other, called the Ambra, for marketing low-end machines that will not bear IBM's name. The new subsidiary that works with PowerPC is IBM's attempt to distance itself from its intentions to compete directly against chip-maker, Intel Corp. While IBM badly wants to support PowerPC in order to compete against Intel, all of IBM PCs presently use Intel processors. The Ambra unit would enable IBM to profit from the low-end market without tarnishing the IBM name. IBM has also been manufacturing microcomputers for outside vendors such as Atari Corp in an attempt to boost profits.

Prepackaged software, International Business Machines Corp., IBM, Microcomputer, Strategic Planning, Low Cost, Marketing Strategy, Ambra Computer Corp.

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