Special section on international industrial (business-to-business) marketing
Article Abstract:
Changes in global business are compelling industrial marketers to re-assess their assumptions, re-align their strategies and look for methods to improve the value added to products and services. The enormous transformations of industrial marketing, however, is not matched by research. There remains a need for a collective initiative for harnessing a body of literature that will offer practicable strategies for an improved international industrial marketing. The Journal of Business Research takes the cue by devoting a special feature on the subject.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Questions about network dynamics: characteristics, structures, and interactions
Article Abstract:
The management of networks in marketing and business relationships and a focus on their dynamics is presented.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Managing relationships in showery weather: The role of umbrella agreements
Article Abstract:
Umbrella agreements and its effects on business network group relations are evaluated.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Focusing on relationship dimensions to improve the quality of Chinese-Western business-to-business exchanges
- Abstracts: Learning and knowledge acquisition through international strategic alliances. Transferring a lean production concept from Germany to the United States: the impact of labor laws and training systems
- Abstracts: The roles played by interorganizational contracts and justice in marketing channel relationships. Management of buyer-supplier conflict: the case of the Turkish automotive industry
- Abstracts: Two-dimensional quality function deployment: an application for deciding quality strategy using fuzzy logic. QFD with fuzzy and entropy weight for evaluating retail customer values
- Abstracts: Economic and monetary indicators. part 2