Strategic responses of multinational corporations to environmental demands

Article Abstract:

A revised version of the model introduced by Oliver (1990) is developed to describe environmental strategic change, particularly among multinational corporations (MNCs). Oliver's work, which integrated institutional and resource dependence theories, examined environmental, health and safety protection, and argued that the greening phenomenon is the result of the contextual requirements of different institutions. In the modified model, the concept of greening strategies is described as those strategies allowing a company to obtain a group of fully defined objectives to improve their resource productivity while pursuing environmental targets. The model describes how regulation categories and enforcements influence greening in MNCs. A strategic response typology that focuses on the activities of MNCs in the Greater China Region is presented. Recommendations for future research are also discussed.

Models, International business enterprises, Multinational corporations, Environmental aspects, Environmental policy, Strategic planning (Business)

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A new frontier in brand protection

Article Abstract:

Companies spend millions of dollars for creating a brand image, and it is imperative on their part to protect their brand form competitors. Community Design Laws, formulated by the Office of Harmonization in International Market (OHIM), European Union's official body for registering designs and trademarks, for the protection of brand image, are interpreted.

Europe, Product standards, safety, & recalls, Patents & copyrights, Standards, European Union, Intellectual property, Brand name products, Brand names

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