Supply chain management: relationships, chains and networks

Article Abstract:

Studies show that European business suppliers in the automotive industry have a different perception of quality, delivery, range and price than their customers. Spanish supply chain relationships, based on trust, differ substantially from those in Britain but are not necessarily superior. Supply chain management systems are categorised as internal supply chains, dyadic relationships, external supply chains and inter-business networks.

United Kingdom, Management, Spain, Distributors (Commerce)

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Comments on Wensley's 'A Critical Review of Marketing: Market Networks and Interfirm Relationships'

Article Abstract:

Interorganisational network paradigms should not be considered as part of traditional marketing territory because interorganisational relationships vary enormously, and may be strong or very weak. Markets should be thought of as networks which are linked via these relationships. Product markets do not contain economic exchange, whereas other types of exchange such as customers' customers and sellers' sellers do exist.

Research, Easton, Geoff

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Invited Comment on the Market Orientation Content of 'A Critical Review of Research in Marketing'

Article Abstract:

The market orientation research reviewed by Robin Wensley did not contain any rationale which makes it difficult to justify the studies criticism. The review does, however, make a healthy contribution to this field of research and is accurate and value to management and students alike.

Methods, Greenley, Gordon

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