Supply-chain strategy: organizational influences through supplier alliances
Article Abstract:
A study designed to evaluate the impact of corporations' supply-chain management initiatives on the corporate hierarchy reveals that the role of purchasing fails to gain improved status and involvement through such means. Analysis using a longitudinal database failed to support the hypothesis that strategic supply management would achieve greater status within the organization. The best focus for future research appears to be strategic supply areas.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 1997
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Service smarts
Article Abstract:
The effect of good management on the quality of customer service provided by the employees of business enterprises and organizations is described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Designing Service Performances: Firms can learn the art of service design from theater companies
Article Abstract:
Firms need to look at staging memorable personal experiences for their customers much like theater companies do.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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