The Cow That Roared: A memorable ad campaign helped turn Chick-fil-A into a major player in the quick-serve restaurant business
Article Abstract:
Chick-fil-A restaurants became one of the fastest growing chains due to a cow pitchman plea to eat more chicken and not them.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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Competition canEt ketchup to Heinz
Article Abstract:
Kenneth oCaseyo Keller, the chief growth officer, H.J. Heinz Co., says that in order to increase the corporationEs sales and earnings focus on three areas: companyEs top 15 brands, reassessment of distribution channels, and five Asian countries where there is very high potential, is very essential. Keller believes that pricing the brands rightly improves marketing effectiveness and media dollars.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Come fly with me
Article Abstract:
Tad Hutcheson, director of marketing for AirTran Airways discuss the innovative marketing strategies followed by the company for competitive airlines market.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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