The Marlboro man comes out fighting

Article Abstract:

Philip Morris Inc, despite 645 lawsuits and actions against it, is determinedly marketing its cigarette products. Philip Morris is spending the bulk of an estimated $3 billion marketing budget on Sweepstakes, a monthly magazine, and other relationship marketing programs. Chief executive Michael E. Szymanczyk plans to achieve an annual share growth of half a percentage point and a yearly operating income growth of 4-6%. However, Philip Morris is involved in anti-smoking campaigns for youth, having donated $4.3 million to such a program.

Cigarettes, Cigarette Manufacturing, Statistical Data Included, Planning, Marketing, Prevention, Smoking and youth, Youth smoking, Tobacco industry, Philip Morris Inc., Szymanczyk, Michael E.

---

In its biggest campaign, Fuji plays down technology to focus on brand identity

Article Abstract:

Fuji Photo Film U.S.A.'s new branding campaign, its largest ever, breaks from the company's tradition of focusing on its products, instead emphasizing the relevance of the photograph. The campaign, produced by Angotti, Thomas, Hedge in New York, consists of five 15-second TV spots, along with five print ads. The campaign appears to respond to recent campaigns by the Eastman Kodak Co., Fuji's archrival, which stress the importance of everyday photographs. Analysts says the campaign's budget is around $20 million.

Marketing procedures, Advertising agencies, Television, Advertising Activity, Account Activity, Ophthalmic goods, Campaign Themes, Photographic Film, Photographic Film, Paper, Plate, and Chemical Manufacturing, Advertising, Photographic industry, Eastman Kodak Co., EK, Fuji Photo Film U.S.A. Inc., Angotti, Thomas, Hedge Inc.

---

Similar abstracts:

• Abstracts: Pain under attack: Explosion in biotechnology drugs focuses on arthritis. Weight-loss drug shows some success in humans
• Abstracts: The formerly staid Ma Bell hatches a secret offspring. Innovative campaigns by Procter & Gamble? Wonders never cease
• Abstracts: Making its marque at the top; Toyota's Lexus offers a lesson in brand development. part 2 Mercedes-Benz executives express 'concern' with a longtime agency, Lowe & Partners/SMS
• Abstracts: Arnold Communications is leading what may be the biggest campaign against smoking. From Century 21, a promotion of 21st century baseball
• Abstracts: New corporate gurus tap India's brainpower to galvanize economy. Textile maker to slash jobs, cut capacity

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.