The beautiful and the panned; dot-com vulgarities aside, a pretty good 1999 for ads

Article Abstract:

Amazon.com, Cracker Jack, Dockers, Gap, M&M's, MTV, Monster.com, Nike and Volkswagen head up a list of the brightest, funniest television ads of the year. Aside from complaints about the year-end deluge of vulgar Internet ads, advertising agencies hit the mark with promotions that appealed to people's sense of humor. Some Gap ads were criticized, however, along with AT&T, Bud Light, Cnet, Ford Focus, Hotjobs.com, Just For Feet, Pepsi One, 7Up Cadbury Schweppes and Tricon.

Marketing procedures, Campaigns, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Evaluation, Product information, Television advertising, Marketing industry

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Fallon McElligott tries to shore up its New York operations with a new top management team

Article Abstract:

Fallon McElligott is giving two former sports journalists the ball and letting them run with it to make a difference in New York City's ad agency game. Alison Burns, president since July 1998, and Jamie Barrett, creative director since December 1998, realize they are expected to make a big difference in the tough New York market. Current annual billings are only about $75 million, not much in the Big Apple.

Comment:

Agency's New York City office wants to expand significantly under new leadership

Strategy & planning, Agency Planning/Goals, Planning, Fallon McElligott, Abstract

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