The big steal

Article Abstract:

Australian advertising agencies are concerned about a new breed of competition: the brand consultant. Agencies fear that some some brand consultants are not qualified, and that many clients are duped by paying for what seems to be a valuable service. Some agencies feel that brand consultants offer clients only weighty strategy reports and large invoices. Also, brand consultants may have more of an entree to the client's chief executive's office, whereas advertising agencies usually deal with a client's marketing department.

Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Marketing industry, Brand choice

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Ad value gets third degree

Article Abstract:

The present trends of advertising contracts in Australian advertising industry are described. Since the clients have become cost wary, remuneration method is based on performance. The lack of definite methods to evaluate the performance is prejudicial to the interests of the ad agencies.

Contracts & orders received, Commodity & service prices, Advertising, Advertising and Related Services, Agencies, Contracts & orders let, Evaluation, Prices and rates, Contracts, Contract agreement, Company pricing policy

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The good Oil

Article Abstract:

A new Australian advertising agency, Oil, founded by Sally Walsh, is one of the few agencies with a woman chief executive. The new company is winning clients with its innovative account-management strategy.

Oil

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