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The journey to marketing effectiveness

Article Abstract:

Companies have started to pay more attention on understanding and improving their marketing effectiveness. It is found that excessive reliance on a company's traditional ways to execute marketing could affect the progress of the company.

Author: Wyner, Gordon A.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004

Marketing, Venture Analysis, Methods, Evaluation, Business enterprises

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Article Abstract:

The process of setting and achieving marketing goals in business organizations is discussed.

Author: Wyner, Gordon A.

Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005

United States, Analysis, Associations, institutions, etc., Organizations

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Subjects list: Marketing, Marketing management, Company marketing practices

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