The missing link; Nextel is determined to succeed by standing apart from the crowd. Its strategy: Direct Connect

Article Abstract:

Nextel Communications is succeeding in the wirelesses communications industry due to the popularity of its Direct Connect service. Nextel was the first wireless company to implement its own national digital network, a system that covers approximately 63% of the US. That allows the company to charge by the second rather than the minute, and eliminates roaming charges for customers. Direct Connect is different from other wireless services in that it allows users to connect instantly with others users that are a part of their group. Users can talk one-on-one or conduct a conference call with up to 100 participants. Nextel had an instant market for its digital wireless phone with blue- and gray-collar workers. It is also expanding into the wire-collar market.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Mobile Radio Services, Telecommunications services industry, Telecommunications industry, Nextel Communications Inc., NXTL

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Wireless news outlets reap war dividend

Article Abstract:

Wireless telecommunications services providers worldwide are hoping the demand for Iraq war news will help encourage more consumers to use wireless phones for calls as well as news updates. Many wireless phone carriers provide video, Internet and text news services for cellular telephone subscribers. Prices for these services vary and subscribers need to know that a phone that receives text messages may not be able to receive high-speed-network video and Internet transmissions.

Marketing procedures, World, Public affairs, Marketing, Media coverage, Company marketing practices, Current awareness services, Iraq War, 2003-, Wireless voice/data service, Text messaging

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AlterEgo NetWorks tackles Internet delivery

Article Abstract:

A group of former engineers and executives from Inktomi Corp. have formed another corporation called AlterEgo NetWorks Inc. in order to provide more consistant Internet service to wireless users. Companies have had to scramble to reformat their Web pages in order to have a more desirable result for wireless users. AlterEgo NetWorks Inc. hopes to solve this problem so that wireless users will have a good format no matter what the page set up is like.

United States, Telegraph & other communications, Internet service providers, Wireless Internet access, AlterEgo Networks Inc.

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