The new taste makers

Article Abstract:

The researchers in America have found a new group of consumers who have enormous influence on those around them. These influential or taste makers drive the sales in most product and service categories by advising people about buying, eating, driving and voting.

United States, Marketing procedures, Research Findings, Labor Distribution by Employer, Statistics, Marketing research, Market research, Influence buying, RoperASW

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New kidults on the block: After kidults and tweens, adultescents rear their mutant heads

Article Abstract:

The use of mutant words used by marketers to describe groups of consumers is discussed. A new word adultescents is examined which describes responsibility-averse adults in the age groups of 15 to 30.

Management dynamics, Advertising, Management, Marketing industry, Company business management

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Online gamble

Article Abstract:

An analysis of the acquisition of AMR Interactive, a Sydney based online market research firm by STW Communications Group, is presented. The pros and cons of such acquisition are discussed.

Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Technology application, Internet marketing, Australia Market Research Interactive

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