The terror of marketing
Article Abstract:
The proliferation of advertisements is discussed. It has been observed that advertisements can now be found in churches, courtrooms, municipal buildings, and in other public places. It is believed that the logic of marketing lies on private interests, and companies are willing to use unconventional ways to gain customer response.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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The buzz about hiving: comfort through connection is what consumers crave
Article Abstract:
Lifestyles of the people have changed. Consumers are craving more for comfort through interpersonal relations than the materialistic needs. The need of the people to come together to share the common values and emotions, is highlighted.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Addressable attitudes
Article Abstract:
The importance of addressable media in marketing is discussed. Addressable media needs to adopt new technology to widen it's reach.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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