The order and size of entry into international markets

Article Abstract:

The timing of entry is considered to be more important than the size of entry when it comes to success and survival in international market. A study on international offshore-drilling industry shows that being the first to enter the market results to greater international market share and survival. On the other hand, firms who use large initial resources do not achieve high market share and survival due to existence of other factors that strongly influence the overall demand for drilling services, such as prices of oil and geophysical prospects. Agressive entry is not also advisable since international markets have varying degrees of development.

Drilling oil and gas wells, Offshore Oil & Gas Drilling Svcs, Research, Management, Petroleum industry, Services industry, Service industries, Barriers to entry (Industrial organization), Barriers to entry, Market share, Oil well drilling, Submarine, Offshore oil well drilling

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The influence of western concepts on Russian marketing theory

Article Abstract:

Issues concerning ways in which Russian businesses have adopted concepts of marketing theory specific to the Western economy are discussed. It is emphasized that, despite large adoption of Western marketing principles, Russian producers retain a product-oriented focus.

Russia, International relations, Western Europe, Russian foreign relations

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Marketing Theory Matters

Article Abstract:

The article attributes the absence of marketing theory development to a lack of theory courses and misguided approaches to practitioner-oriented research, along with other factors. Recommendations for creating robust market theory are suggested.

Marketing, Comparative analysis, Study and teaching, Paradigms (Social sciences)

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