The perfect people meter?

Article Abstract:

Market research by Unilever, Procter & Gamble, and S.C. Johnson, to establish the relationship between consumer spending and advertising is discussed. For the purpose of this study, 10,000 Americans were given portable people meters, in which they are to record every advertisement they come across. The drawbacks of the research are also discussed.

United Kingdom, Marketing procedures, Research Findings, Soap and Other Detergent Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Soap, Cleaners, and Toilet Goods, Consumer Expenditures, Private Households, Stationery stores, Soaps & Detergents, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Advertising, Procter & Gamble Co., Chemical industry, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group, Consumer spending, Marketing research, Pesticides industry, Herbicides, S.C. Johnson and Son Inc., Market research, Sulphur industry

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Dietary disconnect

Article Abstract:

Unilever Australia has launched Carb Options range of food products with low-carbohydrates. The food fad has not caught on in Australia as much as in the United States. The possible impact of this new range is predicted.

Australia, Market information - general, Product introduction, New Products/Services, Supply and demand, Low carbohydrate foods, Unilever Australia Ltd.

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Too crafty

Article Abstract:

Kraft foods announced a range of initiatives, which tackle the problem of rising obesity rates. They are planning to strengthen the alignment of its products and marketing practices with societal needs.

Strategy & planning, Product information, Planning, Product enhancement, Company business planning, Kraft Foods Inc.

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