The really real thing: Coke to peddle brand of purified bottled water in U.S

Article Abstract:

Coca-Cola Co. is making plans to get its feet wet in the bottled water business, but wants to take care not to undermine its own soft drink profit margin. Good tasting water seems a natural extension for a company that excels at selling flavored water; Pepsi's Aquafina brand has been on the market since test-marketing in 1994. Coke plans to roll out bottled water nationally in Spring 1999. The company plans to sell mineral packets, containing potassium and magnesium, to its bottlers , minerals to add to purified, not spring, water.

Strategy & planning, Bottled Water, Bottled Water Manufacturing, Planning, Coca-Cola Co. (Atlanta, Georgia), Bottled drinking water, KO, Bottled water industry, Bottled mineral water

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Fat-free snacks aren't wowing Frito customers

Article Abstract:

Wow!, Frito-Lay's line of Doritos, Ruffles, Lay's, and Tostitos chips, was not performing as well as the company had expected. Frito-Lay had hoped that the launching of Wow! would increase its profits. However, sales of Wow! products dropped to $28 million during the four weeks ending on August 16, 1998. During the four weeks ending on May 24, 1998, the line posted $41 million in sales. Analysts predict that Frito-Lay's yearly profits will rise by only 9% in 1998.

Comment:

Wow!, Frito-Lay's line of Doritos, Ruffles, Lay's, and Tostitos chips, not performing as well as company expected

Sales, profits & dividends, Company Planning/Goals, Snack Foods, Snack Food Manufacturing, Frito-Lay Inc., Article, Wow!

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PepsiCo tweaks Pepsi One ad approach

Article Abstract:

PepsiCo's new soft drink, Pepsi One, was touted with 'Only One has it all' in its original ad campaign, but that is being adjusted now, saying instead, 'True cola taste. One calorie.' to clear up the confusion. And Cuba Gooding, Jr. has been replaced with Tom Green in the new ads. The drink is supposedly too good to be called a 'diet' drink. Critics ask what that says about Diet Pepsi.

Comment:

Company changed the tagline in ads for Pepsi One

Soft Drink Manufacturing, Marketing procedures, Television, Campaign Effectiveness, Advertising Activity, Account Activity, Consumer Attitudes, Low Calorie Soft Drinks, Soft drinks, Marketing, Advertising, Soft drink industry, PepsiCo Inc., PEP, Carbonated beverages, Diet soft drinks

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