Why e-commerce will beat brand management

Article Abstract:

Marketing has become more expensive and less efficient as the industry continues to rely on brand management rather than taking advantage of the Internet as a means to direct electronic marketing. Three new books, "Competing on Value," Radical Marketing," and "Permission Marketing" offer suggestions for new marketing models. The books call on marketing companies to broaden strategies to include process-based approaches and to create dialogues with customers, who will eventually take on an active role in marketing.

United Kingdom, Diversified Companies, Marketing Management, Management, Case studies, Marketing, Criticism and interpretation, Brand name products, Brand names, Virgin Group PLC, Electronic marketing, Competing on Value (Book), Radical Marketing (Book), Permission Marketing (Book)

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A nozzle solution takes the noise out of a cool idea

Article Abstract:

Engineer Vladimir Petrovic's innovative induction air-conditioning nozzle, the Active Chilled Beam, reduces noise and improves system efficiency by 30 to 40%. Petrovic's company, Dadanco, which markets the nozzle, has reached $20 million in sales in five years and is growing 400% per year in response to the successful product.

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing, Refrigeration and heating equipment, Air Conditioning Equipment, Innovations, Product information, Heating, ventilation, and air conditioning industry, HVAC industry, Petrovic, Vladimir, Dadanco

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