The stakeholder theory of the corporation: concepts, evidence, and implications

Article Abstract:

The stakeholder theory has been advanced and justified in the management literature on the basis of its descriptive accuracy, instrumental power, and normative validity. These three aspects of the theory, although interrelated, are quite distinct; they involve different types of evidence and argument and have different implications. In this article, we examine these three aspects of the theory and critique and integrate important contributions to the literature related to each. We conclude that the three aspects of stakeholder theory are mutually supportive and that the normative base of the theory - which includes the modern theory of property rights - is fundamental. (Reprinted by permission of the publisher.)

Stockholders

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Reputation as a source of corporate social capital

Article Abstract:

The vital characteristics of the theory of corporate social capital as emerging in present-day literature are summed up, along with the argument that this capital originates from an important source called capital reputation. It is reasoned that reputation is another manifestation of capital, which can be promoted through investment and improvement that can also suffer damages and devaluation.

Capital investments, Corporate finance, Capital investment

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Whatever happened to the excellent marketers? A study of financial performance and excellent marketing

Article Abstract:

The secrets of excellent results in marketing are traced and a Centre for Advanced Research in Marketing (CARM) model of excellent marketing is developed. It is seen that excellent marketers that identified companies in CARM did not perform well financially.

Market Research, Market Research & Product Development, Financial markets, Marketing research

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