The view from the ivory tower: What do university alliances offer technology firms?
Article Abstract:
The author examines the benefits of university alliances with companies. Topics include industrial research, product development, and funding for research.
Publication Name: The Academy of Management Executive
Subject: Business, general
ISSN: 0896-3789
Year: 2003
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Toolkits for idea competitions: a novel method to integrate users in new product development
Article Abstract:
The usage of online idea competition methods for increasing the role of user groups in new product development is discussed.
Publication Name: R & D Management
Subject: Business, general
ISSN: 0033-6807
Year: 2006
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From experience: creating synergy between marketing and research and development
Article Abstract:
The article examines the impact of marketing and research and development relation on product development.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2004
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