On with the show
Article Abstract:
Small-business entrepreneurs can take advantage of trade shows to attract new clients and demonstrate product superiority over the competitors. Successful utilization of trade venues entails specific goals, the use of strategies that attract target clients and fit the objective, adequate pre-show marketing, personnel training geared for trade show conditions and proper follow-up. Trade shows are definite investment opportunities and should be utilized correctly.
Publication Name: Small Business Reports
Subject: Business, general
ISSN: 0164-5382
Year: 1992
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ELVIS lives!
Article Abstract:
Executive Level Vicious Infighting Syndrome reduces productivity, lowers morale and prevents corporate growth. Infighting often starts from corporate restructuring, finger-pointing during problem periods and opportunism during major breaks. Preventing operations disruptions arising from infighting requires an early recognition of the problem, proper communications of company plans and decisions and management retention of control as role model.
Publication Name: Small Business Reports
Subject: Business, general
ISSN: 0164-5382
Year: 1993
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