Poor sportsmanship could cost athletes

Article Abstract:

Displays of poor sportsmanship by victorious Olympic athletes at the 2000 games in Sydney, Australia may negatively impact the athletes' ability to attract endorsement contracts from advertisers. Corporations like to sign winners to endorse products but the athlete's moral behavior is also a factor in how an endorsed brand product is perceived.

Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Spokesperson, Ethical aspects, Advertising services, Olympic athletes, Endorsements, Endorsement advertising, Sportsmanship

---

FCB, BBDO battle for Chrysler account

Article Abstract:

FCB Worldwide and BBDO Worldwide are each vying for DaimlerChrylser's Chrysler, Jeep and Dodge ad accounts, valued at $1.5 bil. Currently FCB Worldwide handles Jeep and Chrysler; BBDO Worldwide, Dodge and U.S. dealer media buying.

Germany, Advertising agencies, New orders received, Motor Vehicles & Parts, Transportation Equipment Manufacturing, Account Activity, Motor Vehicles and Equipment, Statistical Data Included, DaimlerChrysler AG, Transportation equipment industry, DCX, FCB Worldwide, BBDO Worldwide Inc.

---

Think graffiti is all that's hanging in subway tunnels? Look again; talk about a captive audience - Coke to pitch bottled water as transit riders zoom by

Article Abstract:

New York, NY-based Submedia LLC has developed a new ad campaign for Coca-Cola Co.'s Desani bottled water. The ad, running on a series of illuminated boxes, will grace the tunnel walls of Atlanta, GA's North line subway system. Atlanta is also the headquarters of the Coca-Cola Co.

Campaigns, Advertising, Bottled Water, Bottled Water Manufacturing, Bottled and canned soft drinks, Outdoor advertising services, Outdoor Advertising, Display Advertising, Innovations, Coca-Cola Co. (Atlanta, Georgia), Bottled drinking water, KO, Bottled water industry, Submedia L.L.C.

Similar abstracts:

• Abstracts: Airports and tunnels are getting wired for wireless; little company uses a network of tiny antennae and cables to service multiple carriers
• Abstracts: The free-trade fantasy: globalisation is not the devil it is made out to be, but neither will it be the savior of the world
• Abstracts: NBC gets heat from advertisers due to Olympics bribery scandal. Hollywood launches messages of peace
• Abstracts: The Bridge to the 'Real World': Applied Science or a 'Schizophrenic Tour de Force'? Making sense of inquiry sensemaking
• Abstracts: Napster, fighting for survival, to make case before appeals panel. A humbler MP3 reinvents itself after legal row

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.