Third Dell Contender Arrives

Article Abstract:

Boston-based Bronnercom has joined Termerlin McClain and Ammirati Puras Lintas in competing for the $30 million Dell computer consumer/home business advertising account. The agency, formerly known as Bronner Slosberg Humphrey, is already on Dell's roster and will not comment on the competition, nor were Temerlin or Dell itself. BBDO is no longer involved in Dell's consumer-market accounts but is expected to retain the global and corporate branding accounts.

Marketing procedures, Computer industry, Marketing, Brief Article, Dell Inc., DELL, Ammirati Puris Lintas Inc., Bronnercom

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Presents From Penney

Article Abstract:

J.C. Penney has launched a television advertising campaign worth $18 million. Orchestrated by Termerlin McClain in Texas, the ads will run from Nov. 26 through Dec. 23 on the ABC and CBS networks. Voiceover narration of the commercials is performed by television actor Jason Alexander.

Department Stores, Campaigns, Advertising, Television, J.C. Penney Corporation Inc., JCP

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Trio Makes the Cut for Gillette

Article Abstract:

The Gillette Co. has narrowed its choices of advertising agencies in the capacity of hispanic marketing. The three agencies are Bromley, Aguilar & Associates, Dieste & Partners and Vanguard Communications. Vanguard was formerly Gillette's agency for the hispanic market.

Use of services, New orders received, Cutlery and Flatware (except Precious) Manufacturing, Advertising Activity, Cutlery, Razor Blades & Razors ex Electric, Gillette Co., G, Cutlery industry, Razors, Dieste and Partners, Bromley, Aguilar and Associates, Vanguard Communications Corp.

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