To market or to manage?
Article Abstract:
Some of the limited choices offered to the Australian overambitious marketers are starting a consultancy, going overseas or convincing managers that marketers are leadership materials. The career limits of the marketers, Susie Reece Jones, Kevin Luscombe, David Haugh and Roger Scarlett-Smith, are discussed
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
World without wires: with advances in mobile-phone technology, the internet will soon be available wherever you are
Article Abstract:
Latest technology is making it possible to link mobile phone portability with the services available on the internet. A key development is wireless application protocol.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Hold the phone please...!
Article Abstract:
Customer retantion is becoming more and more difficult for the mobile phone industry.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: What sepparates Japanese new product winners from losers. Teamwork barriers in Japanese high-technology firms: the sociocultural differences between R&D and marketing managers
- Abstracts: USAID defense secret bids to rebuild Iraq. Networks and innovation: sustainable technologies in Scottish social housing
- Abstracts: The super 'time-bomb': The stock market slump has left many corporate superannuating funds without money to cover liabilities
- Abstracts: Book-builds destroy the fun. Money, money. Watchdog laws 'must do more'
- Abstracts: Meeting point. A better home base. A war to end all wandering