True North CEO weighs global strategy

Article Abstract:

David Bell, CEO of True North Communications, is considering the firm's next move. Insiders say the firm has received signs of interest from Havas Advertising and Interpublic Group. True North has not achieved the economies of scale enjoyed by its rivals, and last year had a profit margin of only 11.2%, as compared to the 13% profit margin of other firms. Mr. Bell has been working to expand into marketing services, a segment of the industry that is growing faster than print ads and TV ads.

Financial management, Agency Planning/Goals, Management, Planning, True North Communications Inc., TNO, Bell, David

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Macy's tries a CD to draw teen shoppers

Article Abstract:

Macy's is sending out a CD-ROM featuring hit music and an interactive fashion show to 500,000 teens in hopes of attracting their business. Draft Worldwide was the agency involved. Macy's needs to reach that demographic group, but so far has not been able to convey a hipper image in its catalogs and TV ads. Nordstrom says a similar experiment on their part last year was a flop. Nordstrom sent a CD-ROM to over 600,000 subscribers, but the effort didn't draw in business as had been hoped.

Department Stores, Marketing/Advertising Methods, Innovations, Marketing, Teenage consumers, Nordstrom Inc., JWN, Macy's New York, Draft Inc., Draft Worldwide

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H&R Block promotes its wider portfolio

Article Abstract:

H& R Block is launching TV ads for its financial services, aimed at people without large nest eggs and who may feel intimidated or snubbed by the big-name wealth-management firms. Campbell-Mithun developed the $100 million TV and marketing campaign.

Financial Services, Finance and Insurance, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Advertising Activity, Financial services industry, Advertising, Accounting firms, Accounting services, HRB, H&R Block Inc., Campbell-Mithun Advertising

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