Unaquainted influencers: when strangers interact in the retail setting
Article Abstract:
A study was conducted to determine the effect of influence on the buying behavior of unacquainted consumers in a retail setting. In-store encounters or chance meetings were choreographed to determine the response of unacquainted shoppers, or the recipients, to the buying behavior of the sources of information. The recipients were observed to trail after the source of information and imitate their product judgments. This suggests that influence affects the buying behavior of unacquainted consumers.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Ritual and relationships: interpersonal influences on shared consumption
Article Abstract:
A study on the relationship between shared consumption rituals in consumers of the live performing arts and maintenance of social relationships showed that arts consumption forms a social bond that leads consumers to form their cultures inside communities. The relationship formed among art consumers is influenced by their behavior and interaction rituals. This suggests that interpersonal relationships influence the markets of the products which are consumed by members of the art community.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Cross-cultural similarities and differences in shopping for food
Article Abstract:
A cross-cultural model for determining food-related lifestyle was developed and applied in Denmark, the UK, France, and Germany to determine patterns of consumer behavior across different nations. Food-related lifestyle can be assessed using cognitive values of consumers, including ways of shopping, methods of cooking, quality, and motives for purchasing. Results show the price standard to be the most important factor in the four countries.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Management and business ethics: a critique and integration of ethical decision-making models. The new public management and managerial roles: the case of the police sergeant
- Abstracts: Accruals quality and internal control over financial reporting. Measuring reporting conservatism
- Abstracts: Identity, community, and audience: How wholly owned foreign subsidiaries gain legitimacy in China. Vive la resistance: competing logics and the consolidation of U.S. community banking
- Abstracts: What makes information workers productive. Why VIPs shouldn't get the best tech support. Avoiding the alignment trap in information technology
- Abstracts: Financial markets: regulators urge no new derivatives rules. Rubin urges bank-regulation reform