Upstart Yahoo! teaches the old hands a thing or 80 million
Article Abstract:
Yahoo! Inc., the American online services provider, has the largest customer base in the world and has been able to apply new technology to undertake a massive global marketing campaign with its customers. The $30 billion company has captured the names of 65 million users around the world and begins by asking them for an e-mail address and basic details. The willingness of people to reveal such information will allow Yahoo! to eventually isolate individual preferences. Australian businesses could benefit from such a marketing approach.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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How we blew our big chance in Asia
Article Abstract:
The argument that Australia missed an opportunity to expand into Asian markets, because of the self-righteous attitudes of Australian leaders, is presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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