Using a product/service evaluation frame: an experiment on the economic equivalence of product versus service alternatives for message retrieval systems
Article Abstract:
Mental accounting appears to be conducted by consumers to determine whether the two products in the same category are economically equivalent options. More positive results are found in evaluations for a service priced on a monthly basis than for evaluations for a product priced as a lump sum payment. Moreover, evaluations for a product priced as a lump sum payment are found to be more positive as compared for evaluations for a service priced on a monthly basis accumulated over the five-year useful life.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Article Abstract:
Organizational procurement is an area that has great cost saving potential and a study was conducted to assess the effect of a vendor's order management cycle performance and trust on a firm's transaction costs that in turn affect customer satisfaction and future purchase decisions. The results offer managers practical insight into ways of securing a competitive advantage.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Behavioral outcomes from online auctions: Reserve price, reserve disclosure, and initial bidding influences in the decision process
Article Abstract:
A conceptual model of the online auction consumer decision process is presented and some of the model relationships are tested by using an experimental design. The research contributes in synthesizing the developed theories underlying traditional 'in person' auctions, with the emerging and rapidly growing medium of online auctions.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Estimation risk in portfolio selection: the mean variance model versus the mean absolute deviation model. Portfolio selection and asset pricing - three-parameter framework
- Abstracts: The role of interorganizational and organizational factors on the decision mode for adoption of interorganizational systems
- Abstracts: Product-line management in professional organizations: An empirical test of competing theoretical perspectives
- Abstracts: Focusing on relationship dimensions to improve the quality of Chinese-Western business-to-business exchanges
- Abstracts: Measuring user's perceived portal service quality: An empirical study