Volvo Car and National Geographic set sail for complex ad venture

Article Abstract:

National Geographic Society and Volvo Car have made a one-year ad pact valued at $9.7 million for ads and TV shows about life at sea and yacht races such as the Whitbread Round the World Race, which has been renamed the Volvo Ocean Race.

Sweden, Marketing, Contracts, Names, Sailboat racing, Yacht racing, National Geographic Society, Whitbread Round the World Race, Volvo Ocean Race, Volvo Car Corp.

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Foote Cone vs. Mazda is latest fight over severed ties

Article Abstract:

Discovered in True North's 10K filing with the SEC, Foote, Cone & Belding and former client Mazda are in a lawsuit that's going to arbitration in January 2000. The issue is over some car-lease ads run in the mid-90s whereby car dealers and their ad agencies had to settle with the FTC. Then Mazda sued Foote Cone for $2.5 million in damages and Foote Cone counter-sued for $5 million in unpaid bills for agency services. Foote Cone resigned the Mazda account in 1997 because of a possible conflict-of-interest. Mazda's new agency from that time forward has been Doner of Southfield, Michigan.

Japan, Legal issues & crime, Foreign operations, Marketing procedures, Television, Account Activity, Legal/Government Regulation, Cases, Abstract, Automobile industry, False advertising, Mazda Motor Corp., Foote, Cone and Belding, Mazda (Automobile)

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GM gets a running start on Olympics ads

Article Abstract:

Although it is almost 15 months too soon, General Motors has already jumped into the Olympic games. It has begun advertising the year 2000 Olympics in Sydney, Australia and therefore, prematurely emphasising GM's involvement.

2000 AD, General Motors Corp., GM, Olympics

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