Weakening ad spending chills publishers

Article Abstract:

When Conde Nast Publications closed long-lived Mademoiselle, the magazine industry felt the reverberation of what they already knew; bad times have gone to worse. The downward economic spiral and the terrorist attacks have inspired businesses to pull ads from all media formats. Merrill Lynch analyst Lauren Rich Fine forecasts a drop in total advertising spending of 3.1% this year and 0.8% next. People magazine has lost Procter & Gamble's ads, temporarily. George, Mirabella and Classic American Home are already gone and maybe more to come.

Sales, profits & dividends, New York, Media Business, Production management, Management, Finance, Appointments, resignations and dismissals, Conde Nast Publications Inc., Mademoiselle (Periodical), World Trade Center and Pentagon Attacks, 2001, Florio, Steven T., Norwood, Mandi, Burgess, Lori

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Elle aims its teen spinoff at 'hot' market

Article Abstract:

Hachette Filipacchi Magazines is introducing ELLEgirl with 1 issue this year, 4 next year and forecasting 300,000 circulation, 85% from newsstands. The spinoff of Elle is hoping 14-17-year old girls will like the less-than-juvenile fare of CosmoGIRL! ELLEgirl is crowding into the field with 75 ad pages but the income-disposable teenage girl market may be usurped by Teen Vogue and even Elle the parent magazine.

Product introduction, Print Media, Planning, Teenage girls, Teenage consumers, ELLEgirl (Periodical), Mason, Linda, Hachette Filipacchi Magazines Inc.

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Magazines seek to demonstrate efficacy of ads

Article Abstract:

With more magazines competing for advertising dollars, advertisers now want magazines to be accountable for bringing sales and brand awareness. Some of this pressure is influenced by the Internet, which can track consumers' movement and purchases. In response, magazines are now forging alliances with advertising agencies, who, like magazines, are being called upon to prove that print pays.

Marketing procedures, Internet, Influence

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