What's not to like?
Article Abstract:
A study of 1,100 employees to understand the reason behind some employees not buying the products of their employers is presented. The study comprises of data collected from firms manufacturing both durable and non-durable consumer goods in six different product categories.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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The breakthrough mindset
Article Abstract:
The need to focus on long-term growth of a company is discussed. Key factor for such growth is the establishment of an innovation culture. Recommendations for implementing innovation initiatives are provided.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Five fatal flaws of innovation metrics
Article Abstract:
Innovation will continue at a company that can measure the value of its creations.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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