Words versus actions about organ donation: a four-year tracking study of attitudes and self-reported behavior

Article Abstract:

Research is presented concerning the effectiveness of an advertising campaign launched in July 1994 by the Coalition on Donation and The Advertising Council, Inc. to educate the public about organ donation.

Public opinion, Transplantation of organs, tissues, etc., Organ transplantation, Tissue transplantation, Transplantation, Donation of organs, tissues, etc., Tissue donation, Advertising Council, Coalition on Donation

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Religious symbols as peripheral cues in advertising: a replication of the elaboration likelihood model

Article Abstract:

The usage of the Christian cross in advertising is explored using the elaboration likelihood model, and the results of this replication are analyzed.

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When the product is complex, does the advertisement's conclusion matter?

Article Abstract:

The effects of advertising techniques for complex products is examined in detail, with an assessment of consumers' ability to process information.

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