Yahoo! and Fox form alliance on marketing and programming

Article Abstract:

Yahoo! Inc. and News Corp.'s Fox television network have formed a marketing alliance in which neither firm will make an equity investment in the other. Essentially, Yahoo will promote TV shows and movies of Fox's on its homepage and will provide links to the Websites of those shows or movies. For its part, Fox will run advertising for the Santa Clara-based Internet portal during both prime time and late-night programming. Yahoo will pay about $20 million for the airtime starting with the Super Bowl pre-game show. Ad dollars spent on TV in '97 were $38 billion; ad dollars spent on the Internet in '98 were $1.5 billion. Yahoo knows that most consumers are still reachable through television.

Comment:

Formed an alliance with Yahoo! Inc.

Television Broadcasting, Television broadcasting stations, Television, Alliances, partnerships, TV Networks, Advertising Activity, Account Activity, Television broadcasting industry, Abstract, Advertising, Television networks, Yahoo! Inc., YHOO, Fox Television of America Corp.

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Free for all; eager to boost traffic, more Internet firms give away services; no-charge policy has users flocking to Egreetings; will revenue follow? 'Spoiling' another industry

Article Abstract:

Many Internet companies are giving away services to build up their subscriber base. They hope to become profitable by selling advertising and linking to e-commerce sites. Venture capitalists are beginning to view this as an acceptable business model and are funding these Web sites. Among the companies using this "give-it-away-and-the-profits-will-come-strategy" are Internet service provider NetZero Inc., e-mail greeting card company Egreetings Network Inc., Web directory Yahoo! Inc., online magazine Slate, music download site MP3.com, and fax service Fax4Free. In 1998, businesses spent $1.9 billion on Web advertising; 70% of that total went to 10 Internet companies.

Industry Market Data, Methods, Forecasts and trends, Market trend/market analysis, Electronic commerce, E-commerce, Sales promotions

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Web sex publisher is launching print magazine

Article Abstract:

The online sex content provider Nerve.com Inc. plans a $5.95 magazine, which it plans to distribute to bookstore chains. Other online to print ventures, such as Microsoft's Slate, have had mixed results. Both Yahoo and Expedia licenses their brands to publisher Ziff Davis Inc. for magazine use. Nerve.com will print 50,000 in the first run; it claims it will break even if it sells 10,000 copies.

Advertising, Periodicals, Periodical Publishers, Services development, Print Media, Publishing industry, Statistical Data Included, Periodical publishing, Nerve.com Inc.

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