2004 CMA showguide
Article Abstract:
CanadaEs largest marketing event, Canadian Marketing AssociationEs 2004 National Convention & Trade Show is scheduled for May 3-5, at the Ottawa Congress Centre.The program schedule, keynote speakers and panelists, topics for discussion, and a listing of exhibitors, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Throwing out the old ways
Article Abstract:
A report is presented on how executives of the marketing communications industry should understand their clients' needs and adapt to new changes. If they don't, the report suggests, they run the risk of being sidelined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Can you really help me?
Article Abstract:
The increasing use of technology-based customer interfaces, like the Internet and Automated voice response systems, instead of proving customer-friendly, have driven barriers between organizations and customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Yoshio Taniguchi. What's my line? Making space: Anthony Gormley and David Chipperfield architects have collaborated on Gromley's new studio, a setting for creating, making and reflecting
- Abstracts: Has the system really changed? Beware creative math. Going forward
- Abstracts: Show the right stuff. The theory of evolution. Design of the times
- Abstracts: The Vizeum way. Who is Sid Lee? Q&A
- Abstracts: Mark's super brand ambition. Making waves. The Asian connection