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Making waves

Article Abstract:

Billabong, a maker of boardsports apparel, has enjoyed the growth of surfing as it became popular worldwide. The company's success can be attributed to its efforts to support boardsports, and its attempts to reach the young generation of surfers. Billabong's marketing strategies are described.

Author: Holden, Brad

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007

Public affairs, APPAREL AND OTHER TEXTILE PRODUCTS, United States, Clothing industry, Public relations, Business success, Company public relations, Billy International Ltd.

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The Asian connection

Article Abstract:

Brime Jessel's strategy to attract and cater to the demands of different ethnic groups of Canada is presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006

Management dynamics, Management, Company business management, Ethnic groups, Jessel, Brime

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Subjects list: Canada, Marketing, Company marketing practices

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