A comparison of the purchasing and consumption behavior of Slovenian and other Eastern European consumers
Article Abstract:
Purchasing habits and consumer behavior of Slovenians are compared to the purchasing habits and consumer behavior of other Eastern Europeans. This analysis evaluates the homogeneity of the Eastern European market.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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An international investigation of cultural and demographic effects on domestic retail loyalty
Article Abstract:
The effect of cultural and demographic issues on customer loyalty to local retailers. Men are more loyal to local retailers than women are.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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The future is predictable for international marketers
Article Abstract:
Consumer behavior in different western European countries is studied for different products and services.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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