A conceptual framework of antecedents of information search in exporting: importance of ability and motivation
Article Abstract:
A study on consumers who are inclined to search information on Internet, and their impact on exports is presented. For the purpose of the study, consumers are divided into two segments, based on demographics and psychographics, and their behavior is analyzed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Customer perceptions of service dimensions: cross-cultural analysis and perspective
Article Abstract:
A study examining the consumer perception and classification a set of thirteen services based on multidimensional scaling (MDS), is presented. These consumers belonged to United States, Korea and France.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
How cultural differences in uncertainty avoidance affect product perceptions
Article Abstract:
The effects of culture and the trends of uncertainty management, on the individual perception of product specifications are described.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Online access panels and tracking research: the conditioning issue. The mind versus market share guide to brand equity
- Abstracts: Airbus secures order from China for 150 planes. Yuan-Euro issue persists: China-France deals fail to spend away exchange conflict
- Abstracts: Factory ships fit fish vision systems. Filleting line boosts capacity
- Abstracts: Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US. The international e-marketing framework (IEMF): identifying the building blocks for future global e-marketing research