Analyzing the cultural content of web sites: a cross-national comparison of China, India, Japan, and US
Article Abstract:
A study showing that despite globalization, national culture of the country in which the website originates, is reflected in the website. The study is based on websites from China, India, Japan and United States.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers
Article Abstract:
A study of internet usage by international consumers' for online shopping purposes is presented, by using technology acceptance model (TAM) on Taiwanese, German and Brazilian e-commerce consumers.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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The international e-marketing framework (IEMF): identifying the building blocks for future global e-marketing research
Article Abstract:
A study on international e-marketing is presented. The future trends in international marketing, of which electronic commerce forms an important part, are also forecasted.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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