A decision support model for the planning and assessment of export promotion activities by government export promotion institutions - the Belgian case
Article Abstract:
A decision support model for the planning and assessment of government export promotion programs is presented. The model contains a total of four consecutive filters which are based on selection and decision rules. The model is demonstrated using data from Belgium. The results show that the model can be used as an effective decision support tool although it has shortcomings in terms of a high level of data aggregation.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1995
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Key antecedents to "export" market-oriented behaviors: a cross-national empirical examination
Article Abstract:
Research is presented concerning the development and testing of a model of the market-oriented activities of companies in the export market. Business enterprises in Finland and New Zealand were tested by the model.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2001
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The disarray in America's export promotion effort
Article Abstract:
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Publication Name: Global Trade
Subject: Business, international
ISSN: 1060-0906
Year: 1989
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