A framework for analysis of sources of profit contribution variance between actual and plan
Article Abstract:
A model is formulated to study the profit contribution variances between the actual and plan. It shows the decomposition of total variance into partial variances that are correlated with potential sources, including inaccurate market responses, differences in the marketing of the actual and plan as well as reaction variance. In general, the proposed method provides distinct information on the effects of assuming inaccurate values for the planning, execution and reaction variances.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Marketing data, models and decisions
Article Abstract:
The issues of soft versus hard data and segment level versus individual marketing models are discussed.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Would you want your letters read out in court? When designers are caught between a rock and a hard place. Tree root ruling means more chance of redress - and liability
- Abstracts: Lp-metric sensitivity analysis for single and multi-attribute decision analysis. Comparing the predictive validity of alternatively assessed multi-attribute preference models when relevant decision attributes are missing
- Abstracts: Analysis of the effect of various unit costs on the optimal incoming quantity in a perishable inventory model
- Abstracts: A continuing source of innovation in concrete. Safer than you think
- Abstracts: Seeking future prosperity for the visual arts. A sense of spaciousness inside a Modernist shell. Danger man