A matter of trust
Article Abstract:
According to CASSIES (Canadian Advertising Success Stories) the most important factor for effective advertising campaigns is the existence of a strong relationship between the marketer and the agency. CASSIES has launched a new Best Teamwork award this year to recognize the importance of a healthy client-agency relationship towards achieving successful business results.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A national kick at the can
Article Abstract:
Eucan Canada, which advertises on garbage cans, is offering national advertisers tried and tested options for flight flexibility and mass-oriented sales.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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No sweat. The Phototypes database profiles consumers who have no trouble getting exactly what they want
Article Abstract:
Cossette Group has developed a database featuring photographs of people encountered on the street, and a list of their buying habits.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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