A new chapter: NABS looks within to see how it can adapt to the changing needs of an ever-evolving industry
Article Abstract:
The National Advertising Benevolent Society (NABS) is launching a new look to emphasize the many ways that the organization can assist regardless of a personEs employment status. The NABS explains that they are a proactive and positive resource to people and not just a place of last resort.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Telemarketing to a tough customer
Article Abstract:
Meloche Monnex Inc. won an award, acknowledging its marketing excellence in direct marketing at the Direct Marketing Association's International ECHO Awards. Meloche used direct mail, followed by a telephone campaign to well-educated, upscale clients.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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