Desperately seeking marketing ROI
Article Abstract:
A discussion by a panel of senior leaders from national and global organizations on proving the value of marketing communications investments is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A welcome intrusion
Article Abstract:
The implementation of social ethics in advertising campaigns is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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