Give digital a chance
Article Abstract:
There has been an influx of digital TV networks in the last few years, catering to a small but significant niche audience. A set of realistic evaluative measures is presented to test the success rates of digital TV networks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The theory of media evolution
Article Abstract:
The importance of media innovation is being recognized, as evidenced by the Media Innovation Awards and MC2 started by Marketing and Nike respectively. However, there is a need for improving the pitch process.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The yucks stop here
Article Abstract:
A preview of the offerings of Canada's leading broadcasters u CTV, Global, CH TV and CBC, for the new fall season is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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- Abstracts: Show the right stuff. The theory of evolution. Design of the times
- Abstracts: This time, the Financial System was prepared. Breaking the trend to higher fees
- Abstracts: The perils of segmentation. Probing the underbelly. The plight of the other sex
- Abstracts: Community newspapers. Custom - designed marketing. The Sun'll come out tomorrow