The AVEs and AVE nots

Article Abstract:

The debate among the public relations industry over the use of Advertising Value Equivalency (AVE) as a public relations measurement tool is described. AVE is increasingly being viewed as an obsolete and inaccurate method for assessing ad values and media relations ratings.

Forecasts, trends, outlooks, Public Relations Agencies, Public Affairs, Public Relations, Public relations services, Public Relations Methods, Usage, Forecasts and trends, Measurement, Market trend/market analysis, Advertising, Public relations firms, Weights and measures, Measurement units and standards, Advertising effectiveness

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Virgin builds on buzz

Article Abstract:

The edgy marketing methods that helped Canada's wireless carrier Virgin Mobile in successfully positioning its brand in the market, beat out its competitors and increase its sales are discussed.

Marketing procedures, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Cellular telephone services industry, Marketing, Cellular telephone services, Company marketing practices, Wireless telecommunications service, Virgin Mobile Telecoms Ltd.

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The land of odds

Article Abstract:

Canada's contest queen Carolyn Wilman says that contests are full of holes and marketers on the loosing end. Her views on contests are detailed.

Lottery winners, Wilman, Carolyn

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