A&P Group's fresh mission
Article Abstract:
Great Atlantic and Pacific Company of Canada's (A and P) 'Fresh Obsessed' TV advertising campaign is not just about a catchy new slogan but is also a corporate mission statement, according to Pres Bill McEwan. He adds that 'Fresh Obsessed' is not just another campaign but is linked to a movement sweeping the entire organization. George Condon, editor of 'Canadian Grocer,' agrees with A and P's strategy, noting that the fresh departments of supermarkets have attracted the most attention from consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Clutter out of bounds
Article Abstract:
Right from uniforms, equipment and fields, to posts and crossbars of nets, advertisements are increasingly cluttering professional sportsE fields. Only the combined protests of the fans can prevent this clutter.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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