Barbarians at the gates
Article Abstract:
Marketing departments in organizations have little understanding of shareholders. Meeting shareholder needs is a fundamental problem for marketers. The solution to this problem is treating return on investment (ROI) not as a mechanical formula but as a concept for creating value for shareholders.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Marketer, heal thyself
Article Abstract:
Information is presented on how agencies should tap the potential of smart MBAs to revive the ailing Canadian advertising industry.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Beautiful losers
Article Abstract:
The failure of business organizations to keep up after successful market positioning is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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