Achieving sustainable communication

Article Abstract:

Sustainable communication requires that relationships between a company and its stakeholders be continuously forged and nourished. There are five steps that companies should follow to achieve a profitable environmental awareness. These include recognition of the public's right to know and environmental management policies that inculcate compliance, innovative production measures, interaction and cooperation with regulators. Employee empowerment, vigilance over enforced environmental policies and partnerships with communities enhance sustainable communication.

Methods, Communication, Communications

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The challenge of sustainable development: Kodak's response

Article Abstract:

Kodak Eastmen Co has successfully integrated environmental concerns in business planning and operations. A direct result of programs implemented to aid managers in fulfilling environmental responsibilities in business operations is technological innovation. Innovations have effected a more than 90% reduction in chemical use, 60 to 80% reduction in waste streams and 99% recovery of silver from wastewater. Kodak has also enlarged its scope to include financial support to environmental projects like the 'Windows on the Wild' program of the World Wildlife Fund.

Photographic equipment and supplies, Photographic industry, Eastman Kodak Co.

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Japan's policy for sustainable development

Article Abstract:

Japan is in the process of initiating and implementing measures that would increase energy efficiency, promote waste minimization and advance environmental technology. Japan's efforts to resolve global environmental problems revolves around restructuring the consumption-based global economy. Hence, Japan plans to promote solutions that would advance environmental concerns and economic growth. Promotion of financial aid and technology transfer to developing countries are also being planned.

Analysis, Japan, Waste minimization, Waste reduction

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