Unilever uses point-of-sweat samples to sell

Article Abstract:

Unilever is launching its "point-of-sweat" campaign in the U.S. The campaign involves handing out bathing samples to exercisers who would be likely to use them right after exercising.

United Kingdom, United States, Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Marketing/Advertising Methods, Geographic, Toiletries industry, Unilever Group

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Marketing chief at Samsung departs for Intel

Article Abstract:

The departure of Eric Kim from Samsung Electronics Co. as marketing chief places the company at a crossroads. His successor, Gregory Lee, must decide how best to compete with competitors Sony and Nokia.

South Korea, ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Executive changes & profiles, Officials and employees, Electrical equipment and supplies industry, Electric equipment industry, Appointments, resignations and dismissals, Samsung Electronics Company Ltd., Marketing executives, Kim, Eric

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Adidas draws blood for rugby fans; New Zealand team poster contains player samples in an unusual campaign

Article Abstract:

Blood taken from every member of the popular All Blacks rugby team in New Zealand has been used by Adidas in an innovative marketing campaign. The blood, mixed with ink, was used in posters which are given to fans who purchase a team jersey. The campaign has been successful; posters and jerseys have almost sold out.

New Zealand, Footwear, except rubber, not elsewhere classified, Innovations, adidas-Salomon AG, Physiological aspects, Personalities, Advertising campaigns, Athletic shoe industry, Rugby football clubs, Rugby football teams, Rugby football players

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