Advances in international marketing

Article Abstract:

The literature on the state of international marketing in a global economy should consider the role of new technology, governments and the new management style borrowed from the Japanese that emphasizes productivity. The rapid change in economic conditions is concurrent with technological developments and, in turn, governments tend to suit economic policies with the new technologies. Use of the innovative management style which focuses on low cost and high productivity serves to alter the global corporate structure and, in effect, the role of international marketing.

Economic aspects, Technological innovations, Organizational change

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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions

Article Abstract:

The trends in consumption emotions, boosting positive and reducing negative emotions, and satisfaction may be designed with statistical confidence. The model displayed a superb capacity to forecast retrospective global judgments. Individual gender and contextual health status conditions prompted the trends in emotions. In-process satisfaction judgments bore no marked effect on trends in either positive or negative emotions.

Evaluation, Marketing research, Market research, Consumer behavior

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Problem-solving approach in an international context: antecedents and outcome

Article Abstract:

Business negotiators' impression related to the problem-solving approach (PSA) of their counterparts serves as antecedent to exporters' PSA. Also found to play a role as antecedent to exporters' PSA is negotiators' impression related to their companies' group decision making. The PSA of exporters showed signs of non-affiliation with respect to cultural context and to negotiators' individual characteristics.

Trade negotiations

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